Our world is changing faster than ever. But rather than proactively dealing with the implications of these changes, we often keep getting distracted by urgent day-to-day business.
A Scenario Sprint solves this dilemma: within as little as 5 days, you can translate your strategic questions into tailored scenarios that are relevant for YOUR organization. Anticipate possible disruptions as well as tidal shifts in the market. Develop actionable responses that turn uncertainty into competitive advantage.
NEW: with the release of ChatGPT, there is now the option of doing an “AI-supported Scenario Sprint”. This dramatically reduces the effort for the scenario team, as it is largely replaced by Generative AI. However, an experienced human facilitator is still needed to achieve high-quality scenario output (although even that may change with future generations of AI models).
Who has used Scenario Sprints and related methodologies*
* Includes shorter formats like Lightning Scenario Sessions and longer formats that, for example, use Scenario Sprints as a key input for strategy development.
The Scenario Sprint process
A Scenario Sprint has five phases. Each can be completed within one day. Hence, the process can be completed in one work week or be spread over a few weeks, if preferred.
These are the five phases:
1. Define scope, goals and context
2. Analyze trends & uncertainties
3. Identify scenario themes
4. Capture the story visually
5. Share & explore impacts
Scenario Sprints are like launch pads into the future
Looking at your organization or business from the future is like observing earth from space – it may give you a whole new perspective on what’s important. In that sense, a Scenario Sprint in itself can already be a revelation. To have lasting impact, however, you need to do something with these new insights.
Think of scenarios like satellites in space that give you a bigger picture. A satellite can provide climate change data or facilitate global positioning and communications. Correspondingly, scenarios can help you see when trends get real traction, or which business model may soon become obsolete. However, what ultimately counts is what you do with it – the actions you take to differentiate, and the impacts you make on the ground.
Here are our suggestions:
1. Adapt to the future
Develop adequate scenario responses if you realize that your current strategy or organization will underperform or even fail within certain scenarios. Implement no-regret moves and contingency measures before the future hits you.
2. See trends earlier
Some trends are hyped for years, sucking in investments like black holes – until they suddenly really take off. If you know what signals to look for, scenarios can act as your “folly detector” and help you determine the right time to act.
3. Leverage ideas from tomorrow
Many great ideas seem outlandish at first but obvious in hindsight. Scenarios feature customers from the future. Why not just skip the phase of ignorance by testing big ideas with customers from the future rather than the present?
4. Be a thought leader
In our global, interconnected economy, ecosystems are increasingly critical for success. Engage with your ecosystem to realize a joint desired future by sharing and discussing the scenarios.
Example: Scenario Sprint
The Pandemic Aftermath – Four Scenarios for 2030
As the coronavirus continued to spread in early 2020, it became more and more apparent that the pandemic might have lasting, unprecedented effects on our economy and societies. To explore these long-term consequences, we started a Scenario Sprint on March 23, 2020. The week after, we began publishing the four scenarios that we had just created:
The scenarios are based on dozens of trends and diverse uncertainties spanning across economical, societal and technological domains. To test and enrich our scenarios, we conducted a total of nine interactive scenario workshops focused on different sectors/topics – including healthcare, news & media, retail, mobility, energy, cultural & creative industries and corporate sustainability.
Workshop: LIGHTNING SCENARIOS
Imagine the future within 4 hours
A ”Lightning Scenario” workshop is a condensed 4hr-version of a Scenario Sprint. By combining relevant trends and uncertainties, teams of 4-6 people will create four scenarios and explore their implications:
You will get new inspirations based on future customer needs and use cases, uncover potential strategic gaps and blind spots in your business model and reveal focus areas for further exploration.
It is a great starting point to try the scenario method but won’t substitute the in-depth analysis quality of a full Scenario Sprint.
Frequently Asked Questions
For what kind of organizations are Scenario Sprints useful?
In principle, any organization or department that has to deal with significant uncertainties will benefit – if it can’t or doesn’t want to conduct a costly, time-consuming traditional Scenario Planning exercise. We have successfully applied our methodology in diverse contexts, spanning from an international research program to a DAX company.
How exactly does an AI-supported Scenario Sprint differ from the original method?
Methodologically, Scenario Sprints with and without AI support are quite similar. The main difference is that most of the workshop tasks are performed by Generative AI instead of a team of human workshop participants. In both cases, an experienced facilitator is needed for guidance, to challenge results, and to ensure the quality of the final output. For example, ChatGPT can be used to generate trends, uncertainties, scenario content and impact analyses. AI tools like Midjourney or Dall-E help to visualise future worlds. Based on our experience, scenarios created with AI are similarly creative and sophisticated compared to the ones built by a competent scenario team. The only disadvantage is that the learning effect for the scenario team is somewhat lower, as they no longer have to go through the entire thought process themselves.
As before, to achieve big business impact with the scenarios, a smartly facilitated workshop/process is still necessary. It enables decision makers to explore the impacts of the scenarios and to develop actionable outcomes.
Is it possible to do some kind of “trial” before we commit to a full Scenario Sprint?
Yes. Because many people have little or no previous experience with scenario analysis or would like to get a better understanding how our approach works in practice, we have developed the “Lightning Scenario” format. It follows the same principles than a Scenario Sprint, but takes various shortcuts to compress scenario building and the discussion of implications on the organization to a 4-hour workshop. For example, it uses predefined trends and uncertainties that can be customized for your specific strategic question.
What is the difference between the various scenario methods (excl. AI)?
We use three different kinds of scenario methods (plus an AI-supported version of the Scenario Sprint, see above): (1) 1-hour Scenario Training, (2) Lightning Scenario Workshop, (3) Scenario Sprint. The following table gives an overview of the main characteristics compared to a large “traditional” scenario planning project:
Do we have to do the Scenario Sprint in five consecutive days?
Scenario Sprints do not have to happen in five consecutive days. We can stretch the workshops over a few weeks if that is more convenient for you. However, we need a fixed team that is available for all the workshops and key deciders should at least participate on the last day to facilitate scenario adoption within the organization.
Who needs to participate in a Scenario Sprint from our side?
The core team should consist of 4 to 7 people that have a good overview of the key topics and uncertainties that your organization is facing. Ideally, key decision makers are also part of the team. Otherwise, they can be integrated together with a larger group of other relevant stakeholders during the last phase of the Scenario Sprint. If you are doing an AI-supported Scenario Sprint, one or two people can be enough to define the scope and make sure that the key strategic questions are clear. For the “impact workshop” at the end, however, a broader involvement of key decision makers and stakeholder is essential for reaping the benefits of the scenarios.
How expensive is a Scenario Sprint?
You didn’t expect a specific number here, did you? What we can say is that because a Scenario Sprint takes only a tiny fraction of the time of a traditional scenario project, it is also an order of magnitude less expensive. An AI-supported is even more cost-effective — especially if you consider the time saved on your side (one workshop instead of five full days).
How reliable are the scenarios?
They can be highly reliable. There are quality checks built into the process — both in the AI and the “human” version. However, we do not aim for “decision scenarios” that are based on sophisticated quantitative models. Instead, you will arrive at “learning scenarios” that help you ask the right questions, not give you the final answers. What you shouldn’t expect in any case are predictions. Scenarios are built to be plausible but unlikely (by design, as each scenario combines various different outcomes of uncertainties!).
Do we need to have experience with foresight methods to do a Scenario Sprint?
No. Not if you have capable facilitators that guide you through the process.
We already have corporate scenarios for the entire company – does it still make sense to do a Scenario Sprint?
In many cases, yes. There are many potential use cases within large company (different products, markets, technologies, internal topics, …). Hence, corporate scenarios will often be too generic to provide real guidance. In contrast, the outcome of a Scenario Sprint is tailored to your strategic challenges. Because Scenario Sprints are so efficient, they can be run even for rather specific topics or single departments. Scenario Sprints are intended to cover the 99% of use cases that corporate scenarios cannot.
Aren’t scenarios mere intellectual exercises?
For the learning scenarios in itself, you could probably say that. That’s why you shouldn’t stop there: What matters in the end are the actions you take based on your insights. To make this easier, we have developed tools and methods that seamlessly tie into the Scenario Sprint process. For example, our “Scenario Impact Canvas” allows you to systematically assess the effects that different scenarios would have on you and other key ecosystem players. Or, with “scenario-inspired innovation”, you can develop, prototype and test ideas very quickly.
You have questions or would like a demo?
Contact our Scenario Sprint experts from SOMMERRUST:
If you want to find out if Scenario Sprints are for you, we are happy to schedule a free “clarification meeting” (30-minute phone or video call) with you or your team. During the call, we consider the decisions you have to take, what makes them so difficult, and how a Scenario Sprint could help.
About
The Scenario Sprint process on this website has been developed by the innovation consultancy SOMMERRUST GmbH. It was born based on three core beliefs:
BELIEF NO. 1
If done properly, traditional Scenario Planning generates enormous value. But it requires far too much time and effort in the vast majority of situations where scenarios would be useful.
BELIEF NO. 2
Strategy and Innovation should not be completely delegated to strategy or innovation departments (or worse even: consultants). Deciders should be part of the strategy/innovation process rather than just evaluate and decide about the outcome.
BELIEF NO. 3
Like images taken with smartphone cameras rather than a professional high-end camera, a Scenario Sprint will usually not match the depth and quality of a full-scale, traditional scenario project. But it will be good enough — and far better than no picture of the future at all.
Combined with the spectacular experiences that we have made during countless Design Sprints, it was only a small step to imagine generating scenarios in a sprint format.
Finally, strategy development arrives in the modern world of fast and flexible innovation methods…
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